Welcome to Hermosilla 77
A place to meet, inspire, work and collaborate for design and architecture professionals.
A space to inspire your creativity
Born as a result of the company’s passion for creativity and commitment to design, ALVIC is opening the doors of Hermosilla 77 (Madrid). Much more than a showroom, it is a place for design and architecture professionals to meet, create and collaborate.
It highlights the art and versatility of ALVIC surfaces, demonstrating the richness and quality of our materials and technologies when applied as a coating or in furniture. Every corner of the space itself is designed to inspire and create new and exciting projects.
Inspired by great figures of art
The space, created in collaboration with architect Héctor Ruiz Velázquez, is located in the heart of Madrid’s Salamanca district. To create a unique, bold and creative atmosphere, the space is inspired by great figures of art and culture, such as the artist Xavier Corberó and the painter Giorgio de Chirico.
A unique and imaginative workshop
Hermosilla 77 is a unique workshop, a spacious and ample place full of reflections and glimmers created to highlight the qualities of ALVIC materials. It is a space with work areas and meeting rooms, which invites curiosity, and at the same time offers a thoughtful museum atmosphere that Ruiz Velázquez wanted to capture in every corner of the plant, with the aim that visitors cooperate with their creativity and expand their imaginative horizons with the samples, colours and finishes that ALVIC offers in its wide range.
Héctor Ruiz-Velázquez Architect
“The challenge of the ALVIC space consists in the constructive and plastic play of volumes and planes, highlighting the magnificent qualities of the material and offering an artistic vision of architecture.”
Through our Innovation Laboratory and our factories, we are always looking for continuous improvement in processes, and in the development of leading technologies.GO TO INNOVATION
ALVIC latest news
Find out all the latest news and trends in decoration, design or events that we present in our ALVIC news section.
ALVIC will participate in Madrid Inside Art & Design from 5th-14th of March
WE WILL BE AT MI/AD FROM THE 5TH TO THE 14TH OF MARCH! The first edition of Madrid Inside Art […]13 February 2024
Grupo ALVIC participates for the second year in the FSC Forest Week FSC®
This month, from 23rd to 29th September, Grupo ALVIC participates for the second consecutive year in the FSC Forest Week, […]22 September 2023
ALVIC participates in the ABC Forum ‘Defending the Future of Forests’ together with FSC Spain and ABC Journal
ALVIC, a leading Spanish company in the manufacture and distribution of panels and components for the kitchen, bathroom, office and […]18 July 2023
ALVIC presents Agave, Cameo and Taupé, three new trend-setting monocolours
ALVIC presents three new trendy monocolours: Agave, Cameo and Taupé. These new design proposals convey calm and tranquillity and complete […]9 June 2023