Welcome to Hermosilla 77
A place to meet, inspire, work and collaborate for design and architecture professionals.
A space to inspire your creativity
Born as a result of the company’s passion for creativity and commitment to design, ALVIC is opening the doors of Hermosilla 77 (Madrid). Much more than a showroom, it is a place for design and architecture professionals to meet, create and collaborate.
It highlights the art and versatility of ALVIC surfaces, demonstrating the richness and quality of our materials and technologies when applied as a coating or in furniture. Every corner of the space itself is designed to inspire and create new and exciting projects.

Inspired by great figures of art
The space, created in collaboration with architect Héctor Ruiz Velázquez, is located in the heart of Madrid’s Salamanca district. To create a unique, bold and creative atmosphere, the space is inspired by great figures of art and culture, such as the artist Xavier Corberó and the painter Giorgio de Chirico.

A unique and imaginative workshop
Hermosilla 77 is a unique workshop, a spacious and ample place full of reflections and glimmers created to highlight the qualities of ALVIC materials. It is a space with work areas and meeting rooms, which invites curiosity, and at the same time offers a thoughtful museum atmosphere that Ruiz Velázquez wanted to capture in every corner of the plant, with the aim that visitors cooperate with their creativity and expand their imaginative horizons with the samples, colours and finishes that ALVIC offers in its wide range.


Héctor Ruiz-Velázquez Architect“The challenge of the ALVIC space consists in the constructive and plastic play of volumes and planes, highlighting the magnificent qualities of the material and offering an artistic vision of architecture.”
We want to know about you
Visit us
28001 Madrid, ES How to get
A place to meet, inspire, work and collaborate for design and architecture professionals.
Schedule a visit

Through our Innovation Laboratory and our factories, we are always looking for continuous improvement in processes, and in the development of leading technologies.
GO TO INNOVATION
ALVIC guarantees sustainable development of its surroundings with a policy that respects the environment.
GO TO SUSTAINABILITYALVIC latest news
Find out all the latest news and trends in decoration, design or events that we present in our ALVIC news section.

ALVIC Commitment: Our sustainable trajectory takes on a new dimension
At Grupo ALVIC, sustainability is not a goal to be achieved, but rather the framework that gives coherence to our […]
19 February 2026
ALVIC presenta el Premio Especial a la Arquitectura Efímera en los AMA 2025
El Teatro Magno de Madrid fue el escenario de la segunda edición de los Architecture Madrid Awards (AMA 2025), un […]
6 November 2025
SICAM 2025: Alvic celebrates its 60th anniversary and is looking to the future
ALVIC celebrates 60 years of history at SICAM 2025 with an eye to the future From 14 to 17 October, […]
23 October 2025
SICAM 2025: Alvic presents its latest innovations and designs for 2026
Alvic is participating in SICAM 2025 with a sustainable stand, showcasing its latest collections, Zenit 3.0, and a preview of its 2026 designs.
8 October 2025
