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Welcome to Hermosilla 77
A place to meet, inspire, work and collaborate for design and architecture professionals.
A space to inspire your creativity
Born as a result of the company’s passion for creativity and commitment to design, ALVIC is opening the doors of Hermosilla 77 (Madrid). Much more than a showroom, it is a place for design and architecture professionals to meet, create and collaborate.
It highlights the art and versatility of ALVIC surfaces, demonstrating the richness and quality of our materials and technologies when applied as a coating or in furniture. Every corner of the space itself is designed to inspire and create new and exciting projects.
Inspired by great figures of art
The space, created in collaboration with architect Héctor Ruiz Velázquez, is located in the heart of Madrid’s Salamanca district. To create a unique, bold and creative atmosphere, the space is inspired by great figures of art and culture, such as the artist Xavier Corberó and the painter Giorgio de Chirico.
A unique and imaginative workshop
Hermosilla 77 is a unique workshop, a spacious and ample place full of reflections and glimmers created to highlight the qualities of ALVIC materials. It is a space with work areas and meeting rooms, which invites curiosity, and at the same time offers a thoughtful museum atmosphere that Ruiz Velázquez wanted to capture in every corner of the plant, with the aim that visitors cooperate with their creativity and expand their imaginative horizons with the samples, colours and finishes that ALVIC offers in its wide range.
Héctor Ruiz-Velázquez Architect“The challenge of the ALVIC space consists in the constructive and plastic play of volumes and planes, highlighting the magnificent qualities of the material and offering an artistic vision of architecture.”
We want to know about you
Visit us
Calle Hermosilla, 77
28001 Madrid, ES How to get
28001 Madrid, ES How to get
L-V:
10:00h - 14:00h 15:00h - 19:00h
S-D:
Closed
Come visit us
A place to meet, inspire, work and collaborate for design and architecture professionals.
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Innovating year after year
Through our Innovation Laboratory and our factories, we are always looking for continuous improvement in processes, and in the development of leading technologies.
GO TO INNOVATION
Commitment to the environment
ALVIC guarantees sustainable development of its surroundings with a policy that respects the environment.
GO TO SUSTAINABILITYALVIC latest news
Find out all the latest news and trends in decoration, design or events that we present in our ALVIC news section.
ALVIC presents Zenit 3.0 at SICAM and previews designs for 2025
ALVIC presents Zenit’s new generation 3.0 at SICAM and previews new designs for 2025 From 15 October until 18 October, […]
15 October 2024
Introducing the New Zenit 3.0 Generation from Alvic
Discover all the properties of the new generation 3.0 of Zenit by Alvic ALVIC presents the new generation 3.0 of […]
19 July 2024
Visit the Alvic stand at the Maderalia 2024 trade show
Enter the world of ALVIC through its stand, designed by Héctor Ruiz Velázquez, at Maderalia 2024 The Maderalia 2024 fair […]
28 May 2024
ALVIC will participate in Madrid Inside Art & Design from 5th-14th of March
WE WILL BE AT MI/AD FROM THE 5TH TO THE 14TH OF MARCH! The first edition of Madrid Inside Art […]
13 February 2024