Welcome to Hermosilla 77
A place to meet, inspire, work and collaborate for design and architecture professionals.
A space to inspire your creativity
Born as a result of the company’s passion for creativity and commitment to design, ALVIC is opening the doors of Hermosilla 77 (Madrid). Much more than a showroom, it is a place for design and architecture professionals to meet, create and collaborate.
It highlights the art and versatility of ALVIC surfaces, demonstrating the richness and quality of our materials and technologies when applied as a coating or in furniture. Every corner of the space itself is designed to inspire and create new and exciting projects.
Inspired by great figures of art
The space, created in collaboration with architect Héctor Ruiz Velázquez, is located in the heart of Madrid’s Salamanca district. To create a unique, bold and creative atmosphere, the space is inspired by great figures of art and culture, such as the artist Xavier Corberó and the painter Giorgio de Chirico.
A unique and imaginative workshop
Hermosilla 77 is a unique workshop, a spacious and ample place full of reflections and glimmers created to highlight the qualities of ALVIC materials. It is a space with work areas and meeting rooms, which invites curiosity, and at the same time offers a thoughtful museum atmosphere that Ruiz Velázquez wanted to capture in every corner of the plant, with the aim that visitors cooperate with their creativity and expand their imaginative horizons with the samples, colours and finishes that ALVIC offers in its wide range.
Héctor Ruiz-Velázquez Architect“The challenge of the ALVIC space consists in the constructive and plastic play of volumes and planes, highlighting the magnificent qualities of the material and offering an artistic vision of architecture.”
We want to know about you
Visit us
28001 Madrid, ES How to get
A place to meet, inspire, work and collaborate for design and architecture professionals.
Schedule a visit
Through our Innovation Laboratory and our factories, we are always looking for continuous improvement in processes, and in the development of leading technologies.
GO TO INNOVATION
ALVIC guarantees sustainable development of its surroundings with a policy that respects the environment.
GO TO SUSTAINABILITYALVIC latest news
Find out all the latest news and trends in decoration, design or events that we present in our ALVIC news section.
ALVIC receives ‘Best of the Best’ award at Interzum 2025 for Zenit 3.0, its unique super-matt lacquer technology
This international recognition rewards ALVIC's continued commitment to excellence, innovation and quality.
20 May 2025
Casa Decor 2025: Alvic participates in “The GreenHouse Club”
Discover Alvic’s important participation through its surfaces in the “The GreenHouse Club” space by Impar Capital.
9 May 2025
Alvic participates in Interzum 2025
Alvic participates in the Interzum 2025 trade fair in Germany presenting its new technologies and its new 2025 collection.
5 May 2025
Casa Decor 2025: Alvic present in the Hisense Forward space
Discover the participation of Alvic in the Hisense Forward space created by Estudio Alegría for this edition of Casa Decor 2025.
15 April 2025