ALVIC successfully closes its participation in Interzum Guangzhou 2022
The Spanish company presents its new collections Pigments, Croma and Cross Metal at the most important Asian trade fair in the sector.
30 July 2022
ALVIC, a leading Spanish company in the manufacture and distribution of panels and components for the kitchen, bathroom, office and home, values positively its participation in Interzum Guangzhou 2022, held in Guangzhou, China from 26th to 29th July. The event, which is one of the most important events for professionals in the sector in Asia, hosted some 2,100 foreign companies that presented their products in an exhibition area of more than 300,000 square metres.
During the fair, ALVIC presented its latest novelties and trends in its different product lines, as well as its launches for 2022, three new collections in Luxe -high gloss, Zénit -supermatt- and Syncron -textures- which were very well received by visitors: Croma, Cross Metal and Pigments. These new avant-garde designs, the protagonists of the space created by the company, are inspired by the beauty of nature and its different shades.
In this sense, ALVIC is grateful to the attendees for the great welcome received during Interzum Guangzhou 2022. The Spanish company has been visited not only by its current customers, but also by potential customers and distributors from a large number of mainly Asian countries. The event provided a great opportunity for attendees to learn first-hand about emerging trends and the company’s latest launches.
With its participation in Interzum Guangzhou, ALVIC strengthens its commitment to the Asian markets and confirms its continuity for future editions within the framework of its current strategy of commercial consolidation in these markets.