Enter the world of ALVIC through its stand, designed by Héctor Ruiz Velázquez, at Maderalia 2024

The Maderalia 2024 fair has been an impressive window on the latest trends and technologies in the world of wood and interior design. One of the stands that most caught the attention of visitors was that of the Alvic stand, designed by the studio of the renowned architect Héctor Ruiz Velázquez, which stood out for its innovation in modular manufacturing and the use of sustainable decorative panels. We invite you to take a tour of the stand and discover all that this edition has to offer.

Entering the world of ALVIC: Modular Innovation and Sustainability

At Alvic we have demonstrated our commitment to sustainability thanks to its decorative panels that offer high quality surfaces and design, manufactured with certified raw materials and environmentally friendly processes. Modular manufacturing has been one of the strong points of the stand, showing how these panels can be adapted to different needs and spaces. This flexibility not only allows for faster and more efficient installation, but also reduces material waste, making it possible to give the space a second life and adapt it for other events. Continuing the circularity of the materials.

The high-gloss Luxe Pearl Grey is the standout wraparound surface, which combines perfectly with the latest stone launches in the range.

The Lounge Zone: a game of shapes

The lounge has proposed a game of geometric shapes based on the kaleidoscope and the Japanese Kirigami art of cut paper. The visitor could enter a work of art with a vibrant landscape of arches and circles that were reflected to infinity, where the latest launches in stones such as the Trevi 02, Sierra 02 and Nuvola 03 designs were combined. The tour ended at a bar-bar created with the Bernini design.

Laboratory of technologies: discover Zenit, Luxe and Syncron

At the Alvic stand at Maderalia 2024 we also had a laboratory area located to the right of the stand, where the company’s three main technologies were explained: Luxe -high gloss lacquered-, Zenit -super matt lacquered- and Syncron -texturised-.

In addition, we have presented for the first time the NEW GENERATION ZENIT 3.0, with this new generation in Alvic we offer a super matt lacquered surface with a higher surface resistance to scratching and a high resistance to abrasion. In addition, it can be applied on both horizontal and vertical surfaces.

Designs tunnel: the latest proposals and trends in designs, finishes and textures

One of the most impressive elements of our stand at Maderalia was the design tunnel, where the new designs launched in 2024 were displayed alongside the rest of the range, presented using moodboards, creating combinations to inspire and showcasing trends in furniture and interior decoration.

This tunnel allowed visitors to experience first-hand the textures, colours and finishes of our new designs.

A 50m2 studio created entirely from ALVIC panels and inspired by Japanese architecture

One of the highlights of the stand was the 50m2 mini flat, designed under the Genkan concept. A home as a centre of wealth for humans, where alternatives to the conventional use of the home have been sought, encouraging active rest and the adaptability of the spaces. Two of the latest designs presented have been selected: Syncron Goya 01, an elegant beech, and Syncron Trevi 01, which recreates a travertine, bringing a touch of nature and well-being to the home.

Our stand at Maderalia 2024 was not only a reflection of our company’s ability to innovate and adapt to market trends, but also of its commitment to sustainability and quality. With its modular manufacturing, sustainable decorative panels, new collections and advanced technologies, we have demonstrated why we continue to be a leader in the interior design industry.

If you didn’t have the chance to visit the stand, we hope this virtual tour has given you a good idea of what you could experience at Fimma-Maderalia 2024!