Material Morning: bringing design and innovation to our clients in Antwerp

On 25 June, ALVIC held the first edition of Material Morning at Kolveniershof, an iconic historic venue situated in the heart of Antwerp, next to Rubens’ house. The event, organised in collaboration with our client Styling Art, brought together architects, interior designers and design professionals for a day dedicated to inspiration, innovation and the exchange of knowledge.

During the event, Michal Zdrahal, ALVIC’s Export Area Manager, presented the key new features of our 2026 Collection, highlighting how our surfaces and finishes add value to interior design projects by combining design, functionality and sustainability. Attendees were also able to experience first-hand our solutions for space design, as well as the features of Zenit 3.0, our supermatt finish technology.

The day featured a carefully curated display of samples, panels, catalogues and mood boards, allowing attendees to discover ALVIC’s various collections from a practical and sensory perspective. Architects, designers and interior designers were able to explore the wide variety of textures, finishes and colours, experiencing first-hand the quality, versatility and range of applications of our materials across all types of projects.

Beyond the product presentation, Material Morning established itself as a meeting place for sharing trends, exchanging experiences and analysing developments in interior design. Initiatives such as this enable us to strengthen our relationships with our clients and partners, fostering a close dialogue that helps us understand the needs of each market and continue to develop solutions tailored to the demands of professionals.

The staging of this first edition in Belgium reflects ALVIC’s commitment to its international growth strategy and to creating experiences that bring innovation closer to the markets in which it operates. Through events such as Material Morning, we continue to strengthen our global presence and foster collaboration, the exchange of knowledge and inspiration amongst design and interior design professionals.