Interzum: Feel the Eco-Design

ALVIC, a leading company in the manufacture and distribution of high quality furniture panels and components, has been present at Interzum 2023, one of the world’s largest trade fairs in the sector. Once again, the company has presented in this outstanding event of the international calendar the latest news and trends in its different product lines, as well as the launches for 2023.

The stand not only served to attend and organise meetings with visitors at the fair, but was also the perfect place to present to the international market, and to all the professionals who came to the stand, the company’s five main launches for this year: the new collections – Avantgarde, Dynamic, Atempo, Stratos and Minerva – carefully created by its innovation team, with designs and finishes that aim to create energetic and balanced environments and to awaken the creativity of designers.

New tones and designs, natural textures that transmit emotions and surprising finishes that present almost infinite combinations in the Luxe -high gloss lacquer-, Zénit -supermatt lacquer- and Syncron -texturised- technologies.

The stand was created in 2022, by the renowned architect Héctor Ruiz Velázquez, from a modular and circular concept, which has allowed him to give it a second life. It welcomes the visitor with a striking and symbolic welcome space that has offered a sensory experience, urging the visitor to seek reflection and visual impact. Through volumes, arches, staircases, pillars and balustrades, a courtyard is enclosed by this architecture or art, turning the space into an exhibition cathedral of the product.

On the left side there is a Lab Area where we will find the history and evolution of the brand, technology and properties of its different collections (Luxe / Luxe plus, Zenit and Syncron) and components.

Next, we continue with an exhibition space in which the different finishes of its collections are shown in large format, composing striking moodboards.

The tour of the ALVIC proposal ended in a lounge, designed with the exclusive Atempo collection, where the finished product could be contemplated and applied in the home.
Along with innovation, sustainability occupied a special place at the ALVIC stand. The company highlighted its commitment to the environment with the use of certified raw materials and sustainable industrial processes aimed at promoting sustainable furniture and interior design to transform our homes into healthier and more comfortable spaces.

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