ALVIC celebrates 60 years of history at SICAM 2025 with an eye to the future

From 14 to 17 October, Alvic participated in and celebrated its 60th anniversary at SICAM 2025, one of the most important international trade fairs in the furniture and interior design sector, held in Pordenone, Italy.

During the fair, we once again surprised visitors with a proposal that combines innovation, sustainability and emotional design. The stand was designed by architect Héctor Ruiz Velázquez, based on eco-design criteria, reusing space from previous editions and built with recyclable materials and the brand’s own surfaces, such as Luxe, Zenit 3.0 and Syncron.

This proposal highlights ALVIC’s commitment to sustainability and reflects a way of understanding innovation from a circular perspective, where design takes on a new life and becomes a vehicle for transformation for the spaces of tomorrow.

One of the major milestones of this edition was the presentation of Zenit 3.0, the new generation of our super-matt surface, which was recognised with the prestigious ‘Best of the Best’ award at Interzum 2025. The manufacturing process of this material has eliminated volatile organic compound emissions, making it an innovative and environmentally friendly solution.

Colecciones 2025 y adelanto de diseños de 2026

At SICAM 2025, we also presented our decorative collections for 2025, conceived as a tribute to the art, tradition and history of our company. Inspired by nature and timeless styles, these proposals seek to bring warmth, sophistication and authenticity to spaces. Visitors were able to discover designs such as Art Collection 50s and 70s, Nogal Rosales, Atempo-Murillo, Alhambra, Lino and Moonlight, developed with proprietary technologies that allow for high-gloss, super-matt and textured finishes.

In addition, as an exclusive preview, we shared with industry professionals some of the designs we will be launching in 2026, which reaffirm our position as a benchmark in aesthetics, sustainability and creativity in the field of interior design.

El impacto de acudir a SICAM 2025

Noemí Rodrigo, Commercial Director of the Export Department at ALVIC, highlighted the role played by the event in growing our company’s international presence: “ALVIC’s participation in this trade fair has been a resounding success. It has been an excellent opportunity to showcase our latest innovations in surface designs and to reaffirm our commitment to design, quality and sustainability,‘ she said, adding: ’We have received a very positive response from both our customers and new contacts, which motivates us to continue leading the sector with distinctive proposals. Without a doubt, these types of events encourage us to continue growing and strengthening our international presence.”

At SICAM 2025, our company reinforced its commitment to conscious design and invited architects, designers and manufacturers to explore materials capable of transforming spaces and generating emotions.