ALVIC stands out at AWFS Las Vegas with Zenit 3.0 and new collections for the American market

ALVIC, a leading company in surfaces and components for furniture and interior design, is participating once again in AWFS Las Vegas, the main biennial event for professionals in the furniture industry in the United States. With more than 400 exhibitors and thousands of attendees, the fair has established itself as an essential meeting point for discovering the latest trends, innovations and developments in the sector.

Highlighted launch: Zenit 3.0, a new generation of supermatt surfaces

At this edition, ALVIC is presenting a carefully selected range of designs and new products from its renowned Luxe, Zenit and Syncron ranges at its stand, with a special focus on the launch of Zenit 3.0, a surface that sets a new standard in high-end supermatt lacquers.

Zenit 3.0 represents the cutting edge in decorative surfaces, thanks to its exclusive, state-of-the-art supermatt finish. Its technical features include high scratch resistance (up to 5 Newtons), durability against abrasion (up to 700 cycles) and absolute colour stability. Available in more than 60 designs—including solid colours, stone effects, metallic finishes and wood grains—Zenit 3.0 is a versatile and robust solution, designed for both vertical and horizontal applications, ideal for demanding environments such as kitchens, bathrooms, commercial spaces or high-traffic furniture.

New collections for the American market

In addition, ALVIC presents its new collections designed specifically for the American market, offering contemporary, versatile and high-performance aesthetic proposals for all types of furniture and interior design projects.

Commitment to the North American market

Participation in AWFS also reinforces ALVIC’s firm commitment to the US market, where it has a subsidiary and production plant in Las Vegas. These facilities are used for the custom manufacture of components, the distribution of panels and direct customer service to professionals throughout the country, thus consolidating its operational and commercial presence in North America.

With this outstanding participation in AWFS Las Vegas, ALVIC reaffirms its position as an international benchmark for innovation, design and quality within the furniture and interior design sector.