ALVIC presents Zenit’s new generation 3.0 at SICAM and previews new designs for 2025

From 15 October until 18 October, we are presenting our latest collections at SICAM, one of the most important international trade fairs for the furniture components and accessories industry: Trevi, Elitis and Atempo. Our collections perfectly combine contemporary textures and tones, emulating materials of natural origin, such as stones or woods, to create surfaces that awaken the senses.

During the fair, we will be previewing some of our new designs for 2025. These new proposals have been carefully developed by our innovation and design team, with the aim of being at the forefront of trends. The new designs will combine the best of current trends, offering solutions that adapt to both residential and contract spaces. In this sense, in 2025 we propose to designers and architects to create spaces full of personality and unique through balanced, vibrant and energetic environments.

In this edition, we have a stand designed by the renowned architect Héctor Ruiz Velázquez, which immerses visitors in the ALVIC universe, allowing them to experience and explore its extensive range of products, solutions and unique designs in a striking way. The stand stands out for the combination of our most advanced technologies: Luxe, with its high gloss lacquered finish; Zenit, with its super matt lacquered finish; and Syncron, with its textured effect finish.

Zenit 3.0, the super matt without limits

The new generation 3.0 of Zenit by ALVIC is the result of a breakthrough in technology and innovation, perfecting the concept of the super matt finish. With this new generation we are able to offer a super matt lacquered surface with a higher surface scratch resistance and a high resistance to abrasion. In addition, for the first time it can be applied on both horizontal and vertical surfaces.

Its unique process ensures maximum colour stability, and its microscopic surface structure allows low light reflection for a super matt finish. In addition, its lacquering process is 100% environmentally friendly, which means that no volatile organic compounds are emitted into the atmosphere.

In addition, we have more than 60 designs in Zenit technology, which includes a wide range of solid, stone, metallic and wood colours.

Committed to sustainability

At Alvic we are committed to protecting and respecting the environment as an essential part of all of us. Therefore, in this edition of SICAM, we will highlight our commitment to sustainability, both in the use of certified raw materials and in the industrial processes used in the manufacture of all products and surfaces.